For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
PERMIT. A permit issued pursuant to this chapter.
PERMITTEE. Any person to whom a permit has been issued pursuant to this chapter.
PUBLISH, PUBLISHING, ADVERTISE, ADVERTISEMENT and ADVERTISING. Any and all means of conveying to the public notice of sale or notice of intention to conduct a sale, either by word of mouth, by newspaper advertising, by radio advertising, by magazine advertising, by handbills, by written notice, by printed notice and any and all means including oral, written or printed.
SALE. The sale, or an offer to sell, by public auction or otherwise, to the public, goods, wares and merchandise of any and all kinds and descriptions. Such SALE shall include a sale in connection with a declared purpose as set forth by advertising on the part of the seller that such sale is anticipatory to the determination, closing liquidation, wind up discontinuance, conclusion or abandonment of the business in connection with such sale, including, but not limited to, sales advertised to be “retirement sale”, “forced out of business sale”, “removal sale”, “loss of lease sale”, “bankrupt sale”, “fire sale”, “sale of bankrupt stock”, “liquidation sale” and any and all sales advertised in such manner as to reasonably convey to the public that, upon the disposal of the stock of goods on hand, the business will cease and be discontinued. Without limiting the generality of the term “sale by public auction”, such SALE shall include a sale in which, instead of the bidders making increasingly higher bids for an article or articles of merchandise, the seller or auctioneer announces a price at which he or she will sell one or more articles of merchandise and then, if no sale occurs, increasingly adds additional articles of merchandise to those originally offered, with or without varying the previously announced price, until a buyer is finally induced to buy the accumulated articles at the price fixed.
(Ord. 284, passed 6-13-1985)