Any business enterprise consisting of retail sales and/or services directly to the public shall be able to use A-frame signs, banners, pennants, inflatables and poster signs for promotional activities. The use of banners, pennants, inflatables and poster signs for these promotional activities will be permitted according to the guidelines as outlined herein, and shall be confined to the property on which the business enterprise is located. No fee or application will be required for promotional signs.
(A) No more than 2 banners, or 4 poster signs, and 1 A-frame sign shall be installed on the property where the business enterprise is located.
(B) Each banners shall not exceed 50 square feet.
(C) Each poster sign shall not exceed 6 square feet.
(D) All supports, frames or other material used in the installation and support of promotional signs shall be removed when signs are not displayed.
(E) Promotional signs shall be secured so as not to sag, come loose, and the like. In the event signs sag, come loose, are damaged, or become illegible, the affected signs shall be removed, secured, or repaired within 24 hours.
(F) Pennants and inflatables shall not advertise a product, business or service and the like.
(G) Commercial public interest events in which a group of suppliers of merchandise set up displays at a local business to promote a local business product or service shall be exempt from promotional sign regulations. Such commercial public interest events shall not occur more than once in 30 days and shall not exceed 7 consecutive days. This would include, but not be limited to, such events as customer appreciation days.
(H) A-frame signs to be used in commercial areas only, when sidewalk is 8-foot minimum width. Must maintain a 6-foot wide unobstructed pedestrian walkway at all times on the sidewalk.
(I) Sign area calculation shall use the guidelines as outlined in § 153.021(A)(1), (2) and (4).
(1983 Code, § 18.5-123) (Ord. 2944, passed 10-4-2001; Am. Ord. 3448, passed 1-7-2016; Am. Ord. 3553, passed 7-2-2019)
Penalty, see § 153.999