The purpose of this Chapter is to establish balanced regulations of signage by promoting the optimum conditions for communication between people and their environment, as follows:
(A) To preserve and promote the public health, safety, and welfare through the reasonable, orderly, and effective display of all signs.
(B) To preserve property values within the Village by regulating and controlling the design, location, construction, and maintenance of all signs.
(C) To protect the physical appearance of the Village by recognizing and advocating a sense of aesthetic appreciation for the visual environment and compatibility with the surroundings.
(D) To advance the economy of the Village by recognizing the need for adequate site identification through promoting the reasonable and objective display of signage, and to encourage effective communication between signs and the public.
(E) To protect the general public, pedestrians, and motorists within the Village by assuring the design, location, construction, and maintenance of signs presents safe navigation through discernable identification, and does not create distractions, obstructions, and hazards.
(F) To acknowledge that signs may cause harm to the public by creating obstructions, providing distractions to motorists, displacing alternative land uses, decreasing property values and aesthetics, and endangering the safety of person and property.
(G) To establish the Village’s substantial and compelling interest in regulating signs in a manner as to reduce the effects and impacts signs have on the public health, safety, and welfare.
(H) To enhance the physical appearance of site identification to be in harmony with the visual character of the associated street corridor and to be an integral part of the aesthetic of the site and architectural style of associated buildings.
(I) To encourage signs that further advance adopted Village guidelines and plans. (Ord. 2021-4931, 11-15-2021)