§ 111.31 DISCLOSURE REQUIREMENTS.
   (A)   A charitable organization direct seller shall specifically disclose what portion of the sale price of goods being offered will actually be used for the charitable purpose for which the organization is soliciting. That portion shall be expressed as a percentage of the sale price of the goods.
   (B)   After the initial greeting and before any other statement is made to a prospective customer, a direct seller shall expressly disclose his or her name, the name of the company or organization he or she is affiliated with, and the identity of the goods or services he or she offers to sell, and shall produce and display his or her direct seller’s license or permit.
   (C)   If any sale of goods is made by a direct seller, or any sales order for the later delivery of goods is taken by the seller, the buyer shall have the right to cancel that transaction if it involves the extension of credit or is a cash transaction of more than $25, in accordance with the procedure set forth in Wis. Stats. § 423.203; the seller shall give the buyer two copies of a typed or printed notice of that fact. The notice shall conform to the requirements of Wis. Stats. §§ 423.203(1)(a), (1)(b), (1)(c), (2), and (3).
   (D)   If the direct seller takes a sales order for the later delivery of goods, he or she shall, at the same time the order is taken, provide the buyer with a written statement containing the terms of the agreement, the amount paid in advance and whether it is full, partial, or no advance payment, the name, address, and telephone number of the seller, the delivery or performance date, and whether a guarantee or warranty is provided, and if so the terms thereof.
(`99 Code, § 5.02) Penalty, see § 111.99