For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   CHARITABLE ORGANIZATION. Includes any benevolent, philanthropic, patriotic, or eleemosynary person, partnership, association, or corporation, or one purporting to be such.
   DIRECT SELLER. Any individual who, for himself or herself, or for a partnership, association, or corporation, sells goods or services, or takes sales orders for the later delivery of goods or services, at any location other than the permanent business place or residence of that individual, partnership, association, or corporation, and shall include but not be limited to peddlers, solicitors, and transient merchants. The sale of goods includes donations required by the DIRECT SELLER for the retention of goods by a donor or prospective customer.
   GOODS. Includes personal property of any kind, and shall include GOODS provided incidental to services offered or sold.
   PERMANENT MERCHANT. A direct seller, who for at least one year prior to the consideration of the application of this chapter to that merchant, has continuously operated an established place of business in this village or has continuously resided in this village and now does business from his or her residence.
(`99 Code, § 5.02)