(a) Sign Area. Sign area is computed as follows:
(1) Where a sign consists of a generally flat surface or sign face on which lettering and other information is affixed, the sign area is computed by measuring the entire face of the sign.
(2) Where a sign consists of individual letters and logo affixed directly to a building, the area of the sign is computed by measuring the area of the envelope required to enclose the lettering and logo.
(3) The area of a double-faced pole, monument, projecting, or A-frame sign is computed using only one (1) face of the sign provided that the outline and dimensions of both faces are identical, and the faces are back-to-back so that only one face is visible at any given time.
(4) The area of a monument sign is computed by measuring the entire vertical surface of a face upon which the letters and logo are attached. In the case of a multi-faced monument sign, the area of the sign is computed using only one face of the sign.
(5) The area of a cylindrical monument sign is computed by multiplying the diameter of the cylinder by its height.
(6) The sign area calculations do not include the necessary supports or uprights on which the sign is placed, unless such items contain copy or as otherwise specified in this chapter.
(b) Setback and Distance. The following guidelines must be used to determine compliance with setback and distance measurements:
(1) The distance between two signs is measured along a straight horizontal line that represents the shortest distance between the two signs.
(2) The distance between a sign and a parking lot or building is measured along a straight horizontal line that represents the shortest distance between the outer edge of the parking lot or building.
(3) The distance between a sign and a building or property line is measured along a straight horizontal line that represents the shortest distance between the sign and the building or property line.
(Res. 2020-059A. Passed 4-20-20.)