(a) Any person desiring to obtain an operator's permit to conduct or otherwise operate the business of vending goods or merchandise from a vehicle pursuant to this chapter shall file an application with the city finance director. Such application shall be accompanied by a nonrefundable application fee in such amount as established by resolution of the city council. Any such permit shall be valid for one year from the date of issuance. The permit may be renewed annually, subject to filing of a new application and payment of a new application fee. Each permit applicant shall furnish the following information and documentation in the application:
(1) The street address where the office of the business is or will be located;
(2) The full, true name under which the business will be conducted;
(3) The full, true name and any other names used by the applicant;
(4) The present residence and business addresses and telephone numbers of the applicant, each ten percent or greater owner of the business, and all persons who will act as a vendor;
(5) A detailed description of the goods or merchandise which the business will vend;
(6) The make, body style, year, VIN number, state license plate number, and names and addresses of each registered and/or legal owner of each vehicle;
(7) A description of the logo, color scheme, insignia, and any other distinguishing characteristics identifying applicant's business that will appear on each vehicle;
(8) The name, residential address, and telephone number of the individual(s) primarily responsible for managing the day- to-day operation of the vending business; and
(9) Evidence of compliance with the insurance requirements of the California Vehicle Code as to each vehicle.
(b) The finance director shall be authorized to investigate the truth of the facts set forth in the application. Each application shall be approved or denied within thirty days of receipt of a complete application provided, however, that a decision may be delayed by an additional thirty days when the finance director's investigation cannot be completed within the initial thirty day period.
The permit will be granted unless any substantive fact or representation in the application is found to be absent or false, or there is substantial evidence present indicating that granting of the permit would likely present a realistic threat to the public health or safety. Any applicant denied a permit will be given written notice of the denial. Such notice shall be given in the manner specified in Section 4.60.040. Any applicant denied a permit may appeal the denial by filing a written appeal with the city manager within ten business days of the date of the notice of denial. If a timely appeal is filed, the applicant shall be given notice of a hearing to be held before the city manager, or designee, within thirty days of the date of said notice. Following such hearing, the city manager, or designee, may reverse, modify or affirm the decision of the finance director to deny the application. The decision of the city manager or designee shall be final.
(c) Each permittee shall notify the finance director, in writing, within ten business days of any change in the required application information.
(Ord. 605 §1 (part), 2006).