After the finance director has set the application for hearing, he shall cause notice of the hearing to be given to all property owners within three hundred feet of the proposed or actual location of the applicant's business. For the purposes of this section, notice to property owners shall be sufficient if given to those property owners who appear as such on the last equalized assessment roll on file with the city. Additionally, the finance director shall cause a public notice to be posted at the location where the business or entertainment is to be conducted. All notices provided for in this section shall be in the form and manner as determined by the finance director. The applicant shall bear all costs and expenses in mailing, printing, publishing and posting such notices and shall pay such costs to the city prior to the time set for public hearing as to his application. Failure to pay such costs by the applicant shall be grounds to deny his application.
(Ord. 383 § 2 Ex. A (part), 1986).