(A) The city may utilize social media and social network sites to further communicate with citizens.
(B) The purpose of the city’s social media site is to disseminate information from the city and to encourage discussion of city issues, operations and services by providing members of the public the opportunity to participate through various platforms.
(C) For purposes of this policy, “social media” is understood to be content created by individuals using the internet. Examples of social media include Facebook, blogs, Snapchat, Instagram, YouTube, Twitter and LinkedIn.
(D) For purposes of this policy, “comments” include information, articles, pictures, videos or any other form of communicative content posted on the city’s social media site.
(E) The establishment and use by any city department of city social media sites are subject to approval by the Mayor and the Police Chief or his or her designee.
(F) City social media sites should clearly state they are maintained by the city and that they follow the city’s social media policy. All social media sites will clearly indicate that any content posted or submitted for posting is subject to public disclosure.
(G) The site should adhere to all applicable state, federal and local laws, regulations and policies, including city information technology and records management policies.
(H) The designated coordinator of the social media site will monitor content on the social media site to ensure adherence to both the city’s social media policy and the interest and goals of the city. The city reserves the right to restrict or remove any content that is deemed in violation of this city’s social media policy or any applicable law. Any content removed based on these guidelines must be retained by the designated coordinator, including the time, date and identity of the poster when available.
(I) Employees representing the city via the city’s social media sites must always conduct themselves
as a representative of the city and in accordance with all city policies.
(J) When a city employee responds to a comment in his or her city employee capacity, the employee’s name and title will be made available and the employee will not share personal information about himself or herself or other city employees.
(K) All comments posted to any city social media site are bound by the social media’s statement of rights and responsibilities, and the city reserves the right to report any violation to the social media site with the intent being that the social media site takes appropriate and reasonable responsive action.