The city strives to empower citizens and employees through trust, balance, creativity and SERVICE:
(A) Strive to provide quality service to the citizens of the city so they feel safe and secure;
(B) Encourage employees to provide customer service by exhibiting positive attitudes and strong work ethics so they can make a difference in the community;
(C) Retain programs and employees that are effective in meeting the needs of the community;
(D) Vitalize the city to provide awareness of services, research and implement innovative ideas and search for new avenues of growth;
(E) Implement and maintain procedures that ensure well-maintained facilities, provide quality service and sound fiscal practices;
(F) Commit all aspects of city government to serve citizens with effectiveness, fairness, equality, promptness and professional service; and
(G) Empower city government and employees to effectively use information technology infrastructure to improve the quality of life for the citizens of the city through education and accurate information.