A. Maximum Sign Area:
1. Where the size of a sign is regulated by the area of a wall, an awning or a canopy, the maximum sign area is calculated as a percentage of the total area of the wall, the awning, or the canopy on which the sign is affixed.
2. For entranceway signs located on the front elevation of the subject archway, the maximum sign area is calculated as a percentage of the total area delineated by the archway. For entranceway signs located on the side of the archway, the maximum sign area is calculated as a percentage of the surface area of the side of the archway support on which the sign is located. Figure 5B.1 of this section illustrates how to measure the total area delineated by the archway and the surface area of the side of the archway support. The total area delineated by the archway in figure 5B.1 of this section equals x(y). The surface area of the side of the archway support in figure 5B.1 of this section equals a(b).
3. The total building signage on a wall, canopy, or awning shall not exceed the maximum sign allowance for that wall, canopy, or awning, regardless of the number of uses or occupants in the building. For example, if the maximum sign area for fascia signs is fifteen percent (15%), then no more than fifteen percent (15%) of any single wall of the building may be covered by fascia signs, regardless of how many businesses are located in the building.
B. Measuring Sign Area: The area of each sign, regardless of shape, shall be computed by determining the area of a triangle, rectangle or circle that completely encloses the outer perimeter of the sign face. In the case of a sign composed of characters or words that are attached directly to a building, an appurtenance to a building, or a masonry wall, the area of the sign will be computed by determining the area of a triangle, rectangle, or circle that completely encloses the whole group of characters or words.
C. Measuring Sign Height: The maximum height of a sign shall be the measurement from grade to the highest point on the sign. In the case where a minimum height is established, the minimum height shall be measured from grade to the lowest point on the sign. (Ord. 08-4319, 11-3-2008)