The license provided for in Section 729.04 shall be effective for a period of thirty consecutive days, exclusive of Sundays and legal holidays. No such license shall be issued from November 15 to December 31 of each year and no person shall conduct a public auction or going-out-of-business sale during that period. If a licensee under Section 729.04 does not sell the quantity of goods, wares or merchandise authorized by the provisions of this chapter, he may apply for, and the Mayor may grant, an extension of thirty days to the effective period of such license. (Ord. 29-75. Passed 8-20-75.)