As used in this chapter:
(a) "Goods, wares or merchandise" means all kinds of goods, wares and merchandise except gold, silver, plated ware, precious stones, watches, clocks, jewelry or like merchandise.
(b) "Going-out-of-business sale" means a sale, offering for sale or advertising for sale of goods, wares or merchandise to the ultimate consumer, where the offeror or owner implies or the consumer is reasonably led by the offeror or owner to believe that the owner or offeror will no longer continue to engage in such business in the City, or that such sale is other than in the usual and ordinary course of business. (Ord. 29-75. Passed 8-20-75.)