Wall signs may be placed on a structure provided that they meet the following standards and requirements:
A. Area: For wall signs oriented to a public street, the sign shall not exceed fifteen percent (15%) of the wall area. For wall signs not oriented to a public street, the sign shall not exceed eight percent (8%) of wall area. "Wall Area" shall mean the wall surface of a single-tenant structure or the storefront of a multi-tenant structure. When a combination of wall and freestanding signs are used on a single site, the total area for wall signs oriented to a public street shall be reduced by fifty percent (50%).
B. Height: No wall sign shall exceed the height of the wall face.
C. Lighting: Neon lighting may be permitted if contained within channel letters or raceways. Skeleton neon is not permitted. (Ord. 232, 4-14-2010)