A. Purpose: The city council of Holladay finds and declares that by controlling and standardizing signs in the Holladay Village, the regulations set forth in this chapter will: create a unique environment to attract business to the Holladay Village; allow each individual business to clearly identify itself and the goods and services which it offers in a clear and distinctive manner; safeguard and enhance property values; protect public and private investment in buildings and open space; prevent confusing sign displays; and promote the public health, safety and welfare of all of the citizens of Holladay.
B. New Signs: It is intended that new signs in the village follow the historic patterns compatible with small scale buildings and pedestrian activity. Signs should be generally discreet. Flat mounted plaques, painted signboards and hanging fin signs are encouraged. Signs should be designed to fit the scale of the building. Sign text should be clear and minimal. Illumination should be accomplished by the use of external fixtures and subtle lighting colors. Internally illuminated or backlit plastic signs do not belong in a unique pedestrian oriented context (see illustrations in section 13.71.100 of this title).
C. Intent: The following regulations are intended to encourage signs, which by their good design, are integrated with and are harmonious to the character of the buildings and sites that they occupy and are a valuable contribution to the overall ambience of the village (HV) business district. (Ord. 2012-15, 9-20-2012)
D. Signs Allowed In The Holladay Village (HV) District: For all signs in the HV zone the following regulations apply:
1. Total Sign Area Requirements: For signs either attached parallel to a building facade or freestanding monument signs, the following regulations apply:
a. Sign Area: The total sign area, per building facade, may not exceed the following:
Floor Area Of Business | Sign Area Total; Wall | Sign Area Total; Freestanding |
1,000 sq. ft. or less | 12 sq. ft. | 24 sq. ft. |
1,001 to 3,000 sq. ft. | 15 sq. ft. | 32 sq. ft. |
3,001 or more sq. ft. | 5% of the exterior wall area not to exceed 32 sq. ft. | 32 sq. ft. plus 6 sq. ft. per each additional enterprise in a multi-tenant structure up to 64 sq. ft. maximum |
b. Blade Or Fin Signs:
(1) The total sign area of any blade or fin sign, per building facade, shall not exceed twelve (12) square feet; and
(2) May be externally illuminated only as allowed by subsection D8a of this section. (Ord. 2016-23, 9-22-2016)
2. Area Of Individual Signs:
a. The area of a sign shall include the entire area within any type of perimeter or border that may enclose the outer limits of any writing, representation, emblem, figure, or character, exclusive of the supporting framework.
b. When the sign faces of a backed sign, i.e., projecting, hanging, or freestanding signs are parallel or within thirty degrees (30°) of parallel, only one sign face is counted into the total sign area. If the sign faces are not parallel or within thirty degrees (30°) of parallel, each sign face is counted into the total sign area.
3. Location On Building: The location of a sign on a structure or building has a major impact on the overall architecture of the building. To ensure that signs enhance this architecture, the following criteria must be met:
a. Wall signs may not extend above the building parapet, soffit, the eave line or the roof of the building, or the windowsill of the second story.
b. A sign, including its supporting structure and components, shall be designed as an integral design element of a building's architecture and shall be architecturally compatible, including color, with the building to which it is attached.
c. Signs must not significantly obscure architectural details of the building, nor cover doors, windows, or other integral elements of the facade.
d. Signs should complement the visual continuity of adjacent building facades and relate directly to the entrance.
e. Signs shall not obstruct views of nearby intersections and driveways.
f. Signs shall not obstruct views of other signs. (Ord. 2012-15, 9-20-2012)
4. Projections And Clearance:
a. No portion of a sign may project more than forty two inches (42") from the face of a building or pole unless the sign is part of a permanent marquee or awning over the sidewalk.
b. Projecting signs, awnings or canopies must maintain at least eight feet (8') of clearance from ground level.
c. Signs may extend over city property only after review by the city engineer and with the written approval of the community development director and lease agreement acceptable to the city attorney.
d. Awning, or canopy signs must comply with the following regulations:
(1) No canopy or awning sign may be erected, reerected, located or relocated or enlarged or modified structurally without approval of the city.
(2) Awning or canopy signs must be located in a traditional manner above doors, windows or walkways, provided said walkway leads to a bona fide entrance, if they are compatible with the architecture of the building and follow relevant design guideline criteria. All other locations are prohibited.
(3) Only fire resistant fabrics will be permitted. Material should be high quality, colorfast and sun fade resistant. The planning commission must approve vinyl or plastic materials.
(4) Freestanding awnings and canopy signs are prohibited.
(5) An awning or canopy attached to a building may extend over the public right of way and project a maximum of thirty six inches (36") from the face of a building unless the awning or canopy is designed to extend over the sidewalk.
(6) A maximum of fifty percent (50%) of the drop face of the awning or canopy sign may be used for sign area regardless of the size of the building facade to which the sign applies, but not to exceed the area of a sign which would be allowed otherwise. Awning and canopy signs are calculated as part of the total sign area for a building.
(7) Awning or canopy signs must have a minimum clearance of eight feet (8') above the sidewalk.
(8) If the awning or canopy becomes a hazard, with reasonable notice, the city may require that an awning or canopy be removed from over city right of way without compensating the building owner. (Ord. 2016-23, 9-22-2016)
5. Freestanding Monument Signs:
a. Permanent, freestanding monument signs must be located a minimum of three feet (3') behind the right of way line.
b. A building or complex may not display more than one monument sign on each street frontage.
c. The sign shall be architecturally compatible with the style, materials, colors and details of the building. The sign content should be integrated into a single design.
d. The maximum height for any freestanding monument sign within ten feet (10') of the right of way is four feet (4'). Signs set back beyond ten feet (10') the maximum height is six feet (6').
6. Sign Materials: Exposed surfaces of signs may be constructed of metal, glass, stone, concrete, high density foam board, brick, solid wood, or reinforced fabrics. All sign materials should be compatible with the face of the building and should be colorfast and resistant to corrosion. Other materials may be approved by the planning commission if the material meets the intent of this subsection D6, but are otherwise prohibited.
7. Color: Bright and glossy fluorescent colors and reflective surfaces are prohibited. Reflective colored materials that give the appearance of changing color are also prohibited. Colors should complement the color scheme of the building. (Ord. 2012-15, 9-20-2012)
8. Illumination: The purpose of regulating sign illumination is to prevent light trespass and provide clear illumination of signs without causing potential hazards to pedestrians and vehicles. It is the intent of this section to encourage externally lit, appropriate signage.
a. Externally Illuminated Signs:
(1) Externally lit signs shall be illuminated only with steady, stationary, shielded light sources directed solely onto the sign without causing glare. Light sources and fixtures used for illuminating a sign shall be simple in form and should not clutter the building or structure. Light bulbs or lighting tubes should be shielded so as to not be physically visible from abutting public rights of way or residential properties.
(2) The intensity of sign lighting shall not exceed that necessary to illuminate and make legible a sign from the abutting travelway or closest right of way.
(3) All light fixtures, conduit, and shielding shall be painted to match either the building or the supporting structure that serves as the background of the sign. (Ord. 2016-23, 9-22-2016)
b. Internally Illuminated Signs:
(1) Internally illuminated signs, which include any sign face lit or outlined by a light source located within the sign, shall be prohibited, except the following:
(A) Individual cutout letters (i.e., letters routed out of the face of an opaque sign) can be backlit.
(B) Reversed pan channel letters with an internal light source reflecting off of the building face may also be used for "halo" or "silhouette" lighting.
(2) Strings of lights that outline buildings, building architectural features, and surrounding trees, shall not flash, blink or simulate motion. Colored lights shall be allowed from October 1 through January 15.
c. Prohibited Lighting: Lights which flash, rotate, blink or chase in any manner, are prohibited.
d. Luminous Tube Signs: (Neon) luminous tubes (LT) used to draw attention to a business or building in any manner, including, but not limited to, neon text or logos are considered signs and shall be regulated according to the provisions of this code as follows:
(1) All LT signs are limited to two (2) square feet.
(2) All LT signs shall be limited to application on the ground floor of a building.
(3) LT signs must be located within a building and displayed through a window rather than being attached to the exterior of the building. (Ord. 2012-15, 9-20-2012)
9. Window Signs:
a. Window signs are limited to a maximum of twenty percent (20%) of the transparent window area. Every effort should be made to integrate window signs with the window display. Colors should be compatible with the building facade.
b. Artistic, seasonal or historic displays or displays of goods available inside the use are encouraged and are not considered signage.
10. Simulated Or Faux Window Signs: Where they are allowed by subsection 13.71.090E of this title, simulated or faux windows may have up to one hundred percent (100%) of the area covered in semipermanent or static graphics if:
a. The graphic is not a temporary sign as defined in section 13.04.040 of this title;
b. The graphic reflects the use within the building; and
c. The graphic is approved by the Planning Commission. (Ord. 2017-01, 1-26-2017)
11. Umbrella Signs:
a. Signs on umbrellas are limited to a height of no more than five inch (5") letters and graphics. Only the area of the umbrella containing the signs, as opposed to the entire area of the umbrella, shall be considered for purposes of calculating total sign area.
b. Materials should be of high quality vinyl, nylon, canvas or other similar materials in order to withstand the weather and climate changes.
c. Umbrella colors are generally limited to single field color with a single contrasting color for lettering and logos. However, if the umbrella is striped, two (2) colors may be used. Corporate colors may be used, only if the overall umbrella color scheme meets the general color standards of the HV Zone.
12. Master Sign Plan: When multiple signs for individual businesses are contemplated for a major construction project, a master sign plan stipulating the location and size of future signs will be required. (Ord. 2012-15, 9-20-2012; amd. Ord. 2017-01, 1-26-2017)
13. Temporary Signs:
a. Temporary signs have a place in the community for specialized purposes such as, but not limited to, announcing properties for sale or lease, construction activities, temporary sales or for making political or ideological statements. It is the intent of this section, however, to restrict the use of temporary signs. Temporary signs are often poorly constructed, poorly maintained and located in a manner that obscures traffic signs, views of intersections of public and private streets and driveways and tends to depreciate the beauty and quality of life in the community by creating visual clutter.
b. Temporary signs are permitted in the HV but must be counted toward the total sign area allowed in chart 13.82.200.01 of this section and are permitted for thirty (30) days in each calendar year.
c. Temporary signs attached to or between telephone poles, fences, fence poles, utility poles, public or private light poles, trees, vehicles, or any other apparatus other than a building wall are prohibited, except those public event signs erected by permission of Holladay City.
d. Only one (1) temporary wall sign is permitted on any one (1) parcel of property. Additional window signs may also be used but may not exceed the total sign area allowed per building face.
e. Notwithstanding the foregoing provisions of this section, any development of greater than two (2) acres which has received Final Site Plan approval from the City may display a sign advertising and indicating the development coming to the site. The sign shall be set back at least three feet (3') from the property line and shall be no greater than sixty four (64) square feet in size and shall be no more than twelve feet (12') off the ground at its highest point. No sign shall be displayed until a building permit for the site has been granted and the sign may only be displayed on one (1) street frontage. Signs to be displayed under this section shall be approved by the City Community Development Director and shall be permitted to be displayed for no longer than nine (9) months. (Ord. 2017-08, 4-6-2017)
14. Prohibited Signs: All signs prohibited by this chapter are prohibited in the HV Zone. (Ord. 2012-15, 9-20-2012; amd. Ord. 2017-01, 1-26-2017)