No person, firm or corporation, as owner or proprietor, shall exhibit, conduct or operate or cause or permit to be exhibited, conducted or operated upon his premises any public dance, play or show, theatrical performance, motion picture exhibition, athletic exhibition by professionals or any circus, carnival or bazaar in the town unless a license therefor, as herinafter provided, has been obtained from the police chief or his representatives.
('66 Code, § 7-1) Penalty, see § 112.99