The purpose of this section is to establish standards for the fabrication, erection and use of signs, symbols, markings, and advertising devices within the city. These standards are enacted to:
A. Protect the public health, safety and welfare of persons within the community.
B. Aid in the development and promotion of business and industry.
C. Encourage aesthetic creativity, effectiveness and flexibility in the design of such devices without creating detriment to the general public.
D. Reduce hazardous situations, confusion and visual clutter caused by proliferation, improper placement or illumination, and/or bulk of signs which compete for the attention of pedestrian and vehicular traffic.
(Ord. 1191, 2015)