Servicing or delivery of merchandise to stores and other retail businesses or establishments in the city from the streets of the city, is hereby prohibited, excepting however, the provision hereof shall not be applicable to a store, business or other retail establishment where the store, business or other retail establishment has no entrance or direct connection from an alley, and shall not be applicable to delivery of ice and water. Otherwise, all deliveries and servicing of the merchandise, as herein designated, to the businesses shall be only from an alley.
(`90 Code, § 5-32)