For the purpose of this subchapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
BILLBOARD SIGN. A structure on which is portrayed information which directs attention to a business, commodity, service, entertainment, or product not necessarily related to the other uses existing on the premises upon which the structure is located. A sign shall be classified as a BILLBOARD unless its advertising area is entirely devoted to identifying the business operating on the premises or to a product that is manufactured on the premises. The fact that a product is merely sold on the premises is not sufficient cause for the sign classification to be deleted from the billboard sign category.
DIGITAL BILLBOARD. A billboard utilizes digital message technology capable of changing the message or copy on the sign electronically, such that the alphabetic, pictographic, or symbolic informational content can be changed or altered electronically on a fixed display surface composed of electronically illuminated or electronically actuated or motivated elements. This includes billboards with displays that have been pre-programmed to display only certain types of information (i.e., time, date, temperature), and billboards whose informational content can be changed or altered by means of computer-driven electronic impulses.
SIGN, AREA OF. The area in square feet of the smallest regular geometric figures, or combination of regular geometric figures, which figure or figures entirely enclose both the copy and facing, including embellishments, ornamentations, or moldings of the sign and its face or faces.
(Ord. 99-02, passed 2-11-1999; Ord. O2023.01, passed 4-27-2023)