§ 19-55 USE AREA REGULATIONS.
   Any sign permitted in this section shall be placed in accordance with the provisions of § 19-4 unless otherwise provided for in this section.
   (a)   Residential use areas. The Residential Use Area shall be defined as any property whose primary use is either single family residential or multi-family residential.
      (1)   Single Family Residential. Residential developments including but not limited to subdivisions, manufactured home parks, and Planned Residential Developments shall be regulated as follows:
 
Type:
Freestanding
Number:
1 two-sided sign per entrance or two separate sign faces may be used in conjunction with a wall, fence or other architectural entrance feature
Size:
20 square feet (sign copy area)
Height:
8' maximum
 
      (2)   Multifamily Residential. Multifamily or Multi-Dwelling residential development signs shall be regulated as follows:
 
Type:
Freestanding
Number:
1 two-sided sign per entrance or two separate sign faces may be used in conjunction with a wall, fence or other architectural entrance feature
Size:
50 square feet (sign face)
Height:
8' maximum
 
      (3)   Non-Residential. Non-Residential uses in residentially zoned areas shall comply with the multi-family Residential Use Area Standards herein. In addition to the permitted freestanding sign, Non-Residential uses in residentially zoned areas may have one wall sign not to exceed twenty (20) percent of the useable wall area or 50 square feet (whichever is greater). Message Centers shall be allowed for non-residential uses in Residential use areas except for Home Occupations per the provisions of § 19-53.
      (4)   Home occupation signs. One non-illuminated sign shall be permitted for each home occupation provided that the sign copy area of such signs does not exceed two (2) square feet in area and that such sign is mounted flat against the wall of the building in which such home occupation is conducted or flat against the wall of a principal structure.
   (b)   Business use areas. The business use area shall be defined as any property whose primary use is neither single family residential or multi-family residential and is not a Special Use Area.
      (1)   Except for sites with multiple street fronts, no business use area shall be permitted more than three (3) permitted signs total.
      (2)   Sites which have more than one street front may be allowed one (1) additional freestanding sign per additional street front in excess of the three (3) permitted sign standard, (i.e. a site with two street fronts will be permitted four (4) signs, two of which are freestanding signs oriented towards two different street fronts respectively.)
      (3)   Message Centers shall be allowed per the provisions of § 19-53.
      (4)   Signs in Business Use Areas shall be permitted in accordance with the standards in the table below.
Business Use Area Sign Regulations
Sign Type
Number (Maximum Combination of All Signs Regardless of Type)
Size
Height
Business Use Area Sign Regulations
Sign Type
Number (Maximum Combination of All Signs Regardless of Type)
Size
Height
Freestanding
1 per street front
In accordance with § 19-55
In accordance with § 19-55(b)(3)
Wall
Up to 3
20% of the useable wall area, 225 sq ft maximum
Not above roof line
Window
Up to 3
20% window area, 225 sq ft maximum
Not above roof line
Attached Canopy
Up to 3
20% of the useable wall area, 225 sq ft maximum
Not above roof line
Detached Canopy
Up to 3
20% window face, 225 sq ft maximum
Not above roof line
Awning
Up to 3
20% of the useable wall area, 225 sq ft maximum
Not above roof line
Under Canopy Awning
Up to 3
4 sq ft
Minimum 7' vertical clearance
Projecting
Up to 3
18 sq ft
Not above roof line
Marquee
Up to 3
1 sq ft per linear foot frontage, 225 sq ft maximum
Not above roof line
 
      (5)   Freestanding sign height and size.
         A.   Dimensional standard. No freestanding sign in a Business Use Area shall exceed a height of twelve (12) feet and a sign face of eighty (80) square feet except where provided for herein. The sign copy area shall not exceed eighty (80) percent of the total allowable sign face.
         B.   All freestanding sign faces shall be either a monument or pylon style sign.
         C.   The Codes Administrator of his/her designee may allow an increase to the dimensional standard to allow for additional height, sign area square footage, and or allow the utilization of a pole sign design and construction in accordance with the measurements in table above and the special provisions herein.
         D.   Conditions. Additional height and/or size may be allowed by incorporating two (2) or more of the following features:
            1.   Use of back-lighted (halo) lettering, or carved, routed, or sandblasted signs with a three-dimensional textured surface integral to the design.
            2.   The application of brick, stone, stucco, or other approved masonry not less than two (2) feet in height from the base of the sign.
            3.   Shrubs spaced to provide a continuous screen around the base of the sign with a minimum of two (2) feet in height at the time of planting.
            4.   Reduction in the total number of signs allowed on a site.
            5.   Removal of all non-conforming signs on the site.
Freestanding Sign Height and Size
mph
Sign Face Area (Max)
Height (Max)
Freestanding Sign Height and Size
mph
Sign Face Area (Max)
Height (Max)
35 or less
90
15
40
100
17
45
120
19
50
135
21
55
180
24
60
200
30
65+ or (interstate)
225
35
 
         E.   Special provisions.
            1.   A pole sign may be allowed should the sign be located on a road whose speed limit is fifty-five (55) mph or higher and the appropriate conditions are met.
            2.   Freestanding signs on properties directly abutting an interstate highway or a frontage road shall be allowed variances in height, square footage, and sign type in accordance with the 65+ mph provisions of the table above.
            3.   Signs may be allowed which are smaller than the dimensional standard. Signs which are smaller than the dimensional standard may be allowed to be developed as a decorative post sign and shall include one or more of the conditions listed herein. (If used: the masonry provision must fully encase the posts of the sign).
            4.   No sign on a designated scenic highway shall exceed the dimensional standards of a sign permitted along a road with a thirty-five mile per hour (35 mph) speed limit. Scenic highways are listed below and indicated on the map in Appendix C.
            5.   Location: Designated Scenic highways shall include:
               (A)   U.S. Highway 25 north of Travelers Rest;
               (B)   U.S. Highway 276 west of the Town of Cleveland;
               (C)   S.C. Highways 11, 290, 414, 418, or 101;
               (D)   S.C. Highway 253 from Altamont Road to Highway 414;
               (E)   S.C. Highway 14 north of Greer city limits;
               (F)   Old U.S. Highway 25; and
               (G)   Reedy Fork Road and Fork Shoals Road south of Donaldson Center.
   (c)   Special use areas (review districts).
      (1)   Signs in any NC, (Neighborhood Commercial) and POD, (Planned Office Development) PD, (Planned Development) and FRD (Flexible Review District) shall comply with the limits of the district’s statement of intent as approved by Greenville County and the requirements herein.
      (2)   No more than three signs shall be permitted per use in a Special Use Area unless the use is part of a Group Development, Planned Commercial Center and/or Business Park.
      (3)   The number of signs allowed in a Group Development, Planned Commercial Center and/or Business Park shall be determined in accordance with Article V herein.
      (4)   Freestanding signs:
         A.   No freestanding sign shall exceed eight (8) feet in height.
         B.   No freestanding sign shall be exceed forty (40) square feet in size.
         C.   All freestanding signs shall be either a monument or pylon style sign.
      (5)   Wall Signs: Wall signs shall not exceed fifteen (15) percent of the useable wall area and shall not exceed one-hundred and eighty (180) square feet.
      (6)   Group Freestanding sign:
         A.   Such signs shall not exceed sixteen (16) feet in height.
         B.   Such signs shall not exceed eighty (80) square feet.
      (7)   Other sign types: Other specific sign types not addressed in this subsection shall meet all standards as set in § 19-54.
(Ord. 4926, passed 8-15-2017)