§ 10-7-1 DEFINITIONS.
   For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   BILLBOARD. 
      (1)   An object, device, display, sign, or structure, or part thereof, displayed outdoors or visible from a public way, which is used to advertise, identify, display, or direct or attract attention to an object, person, institution, organization, business, product, service, event, or location, or to express a point of view, by any means, including words, letters, figures, design, symbols, advertising, flags, fixtures, colors, illuminations, or projected images, which are not substantially related to the primary economic activity or use conducted on the zoning lot.
      (2)   BILLBOARDS do not include on-premises advertising signs, nor signs temporarily placed in residential lawns by residents, owners, contractors, real estate brokers or agents, or by or on behalf of political candidates or issues.
   BILLBOARD AREA. The facing of a billboard, including copy, insignia, background, structural supports, and border and trim. The measurement shall be determined by the smallest rectangle inclusive of all letters and images. The structural supports shall be excluded if they do not constitute a major part of the billboard or if the structure is not used to identify or attract attention to the business or product.
   ILLUMINATED BILLBOARD. A billboard having its characters, letters, figures, designs, or outlines illuminated by a source of artificial light.
   NORTH GRAND AVENUE CORRIDOR. An area including all land located within 100 feet of the north and south boundaries of the North Grand Avenue right-of-way and within the corporate limits of the village.
   ON-PREMISES ADVERTISING SIGN. Commercial signage related to the business conducted on the zoning lot.
   ON-PREMISES ADVERTISING SIGN, ATTACHED. An on-premises advertising sign that is attached to the building in which the primary business is conducted on the zoning lot.
   ON-PREMISES ADVERTISING SIGN, FREESTANDING. An on-premises advertising sign that is not attached to the building in which the primary business is conducted on the zoning lot.
   SPACING. Spacing of billboards shall be the minimum distance between outdoor advertising billboard structures measured along the nearest edge of the pavement between points directly opposite the billboards along each side of the highway and shall apply to outdoor advertising billboard structures located on both sides of the highway involved. SPACING shall be calculated with respect to existing billboards whether or not the existing billboards are within the corporate limits of the village.
   ZONING ORDINANCE. The 1989 Village of Grandview Zoning Ordinance, Ord. 282, as amended.
(Ord. 15-14, passed 7-7-2015)