(a) Purpose. The District has been created to foster a mixed-use commerce district that is vibrant and full of energy organized along feature streets full of activity. It is designed to attract retail and office tenants. To this end, graphics in the form of signs (including, the various types of signs described in Section 1157.09.12(
d) below) and banners are an important component to the overall character and success of the District. To achieve this vision, the principles herein shall adhere to this purpose.
(b) Procedures.
(1) These sign principles shall be applied within the District.
(2) An application for signage approval shall be submitted to the Director. The applicant shall submit the following information: a) Scaled elevation of the proposed signage; b) Location of the proposed signage; and c) Proposed construction of the sign including materials, illumination, and mounting specifications.
(3) The sign application shall be accompanied by a Grandview Yard Sign Application Checklist (Sign Checklist) demonstrating compliance with Section 1157.09.12
in the form attached hereto. If the Sign Checklist complies with the provisions of this Section 1157.09.12
, the Director shall issue an approval for such signage within ten (10) working days from the receipt of a complete application, subject to the review and appeal procedures set forth in Section 1157.09.05
(e). Any denial shall specify the issues giving rise to the denial.
(c) General Principles for Signs.
(1) It is anticipated that each business will have primary signage and secondary signage. Primary signs are intended to be the main identifiers of a business while secondary signage should be subordinate in size and character.
(2) It is anticipated that a number of buildings and businesses will have main entries on multiple sides of the building. In these situations, additional primary and secondary signage shall be permitted on those sides.
(3) The copy of the sign should be restricted to the name, address, function, and logo of the establishment. Phone numbers, web sites, and rates should not be posted on a permanent sign.
(4) Standard retail signs, including standard logos and colors, shall be acceptable even if such standard retail signs do not otherwise comply with the standards of this Section 1157.09.12
.
(5) Signs may be lighted from exterior sources, provided that the light source is cut-off.
(6) The District is known publicly as "Grandview Yard". Gateway signs identifying the District shall be permitted.
(7) Wayfinding signs are permitted throughout the District.
(8) All public parks within the District will be denoted by a small sign indicating that the space is a public park.
(d) Examples of Permitted Signs.
(1) AWNING SIGN- Letters and graphics applied to the surface of an awning.
(2) BANNER SIGN- Signs mounted perpendicular to a building facade and are constructed of an awning type materials. They are mounted vertically at two points.
(3) BLADE SIGN- A sign that is mounted perpendicular to a building face.
(4) GATEWAY SIGN- A larger sign that identifies the District area and/or the tenants or other occupants of the District. This sign type can take the form of a monument or pylon sign or some type of specialty sign attached to or composed of an architectural feature.
(5) MARQUEE SIGN- Letter forms that are attached to or project above a vertical surface of an architectural canopy.
(6) MEDALLION SIGNS- Plaques or mosaics set flush into pavement.
(7) PLAQUE SIGN- Dimensional panels mounted flat against the building facade.
(8) PRIMARY SIGN- A sign that is generally larger in scale or prominence and is the main business identifier.
(9) SECONDARY SIGN- A sign that is smaller in scale and prominence than a primary sign on a building facade and is generally pedestrian oriented.
(10) SIDEWALK SIGN- A sign placed on the sidewalk and is fabricated as such that the sign imagery and/or information can be changed.
(11) TEMPORARY SIGN- A small sign advertising the sale or lease of that property, or a ground-mounted sign that advertises future development of that property. See Section 1167.01
.
(12) WALL SIGN- Letter or logo forms attached to a panel or directly to a building facade.
(13) WINDOW SIGN- Letters and graphics that are placed directly on or behind the glass of window and/or doors. They can also consist of neon signs displaying the tenant's identity.
(Ord. 2019-05. Passed 2-4-19.)