§ 110.09 DUTIES OF LICENSEE.
   (A)   General standards of conduct. Every licensee under this chapter shall do the following.
      (1)   Permit all reasonable inspections of his business.
      (2)   Ascertain and at all times comply with all laws and regulations applicable to the licensed business.
      (3)   Avoid all forbidden, improper, or unnecessary practices or conditions which do or may affect the public health, morals, or welfare.
      (4)   Refrain from operating the licensed businesses on premises after expiration of his license, or during the period of his license if it is revoked or suspended.
   (B)   Display of license and insignia. Every licensee under this chapter shall have the following duties with respect to the following.
      (1)   Premises.
         (a)   The licensee shall post and maintain any license upon the licensed premises in a place where it may be seen at all times.
         (b)   The licensee shall affix any insignia delivered for use in connection with business premises on the inside glass part of the window of the establishment, facing the public way, or on the inside glass part of the door opening on the public way. The insignia shall be placed and maintained so as to be plainly visible from the public way. Where the licensed premises does not have a window facing a public way at street level, or a glass door opening upon the public way, the insignia shall be affixed to the glass in the door, window, or other prominent place in the nearest proximity to the principal public entrance to the establishment, and shall be placed and maintained so as to be plainly visible from the public entrance.
      (2)   Vehicles.
         (a)   Any general or special license fees required for any kind of vehicle for the privilege of being operated upon the public highways by any statute or ordinance, shall not abrogate, limit or affect any further requirements of this chapter or of other ordinances or laws for additional and separate licenses, permits, and insignia and fees for the vehicles or other uses for and relating to the privilege of using the same in the business so licensed.
         (b)   The licensee shall affix any insignia delivered for use in connection with a licensed motor vehicle on the inside of the windshield of the vehicle or as may be otherwise prescribed by the License Officer or by law.
         (c)   The licensee shall affix any metal or other durable type of insignia delivered for use in connection with a wagon or other vehicle not operated by motor power securely on the outside of the vehicle.
      (3)   Persons. The licensee shall carry the license on his person when he has no licensed business premises.
      (4)   Machines. The licensee shall affix any insignia delivered for use in connection therewith upon the outside of any coin, vending, or other business machine or device, so that it may be seen at all times.
      (5)   Inoperative licenses, special permits, and insignia. The licensee shall not allow any license, special permit, or insignia to remain posted, or displayed, or used, after the period for which it was issued has expired; or when it has been suspended or revoked, or for any other reason become ineffective.
      (6)   Unlawful possession. The licensee shall not loan, sell, give or assign to any other person, or allow any other person to use or display, or to destroy, damage, or remove, or to have in his possession except as authorized by the License Officer or by law, any license or insignia which has been issued to the licensee.
   (C)   New location desired. A licensee shall have the right to change the location of the licensed business provided the licensee shall comply with all the provisions of this chapter.
(‘83 Code, § 110.09) Penalty, see § 10.99