In the event that the Chief of Police or his delegate has evidence that any of the requirements described in Sections 7.120.070 or 7.120.080 have not been complied with, he shall set forth in writing and send to the applicant or permittee, by means of registered mail, certified mail or hand delivery, notice that within a period of not less than five days from the date of the posting of said notice, a hearing shall be conducted to determine the existence of any facts which constitute grounds for the denial of a permit or permit renewal, the suspension of a permit, or the revocation of a permit. The notification shall include the date, time and place of the hearing as well as a statement of the facts relevant to the case. The hearing shall be conducted by a Hearing Officer appointed by the Chief of Police. The applicant or permittee may have the assistance of counsel or may appear by counsel and shall have the right to present evidence. In the event that the applicant or permittee, or counsel representing the applicant or permittee, fails to appear at the hearing, the evidence of the existence of facts which constitute grounds for the denial of a permit or permit renewal, the suspension of a permit or the revocation of a permit, shall be considered unrebutted. (Ord. 2497 § 1 (part), 1984).