Electronic signs appear to be the wave of the future, however, advancing technology threatens safety by making signs as much entertainment as advertising. Therefore, to promote safety and avoid distractions which might lead to vehicle accidents, signs which deliver their message electronically (not including signs which are merely illuminated by electronic means) are permitted through the same process as other signs with the following restrictions:
A. Video animation shall be prohibited, including text, image or graphic scrolling and animated advertisement transitions.
B. Advertisements shall not blink, flash, pulse, twinkle or anything similar.
C. Between the hours of ten o'clock (10:00) P.M. and six o'clock (6:00) A.M., electronic signs adjacent to residential areas or any legally occupied dwelling shall not increase the ambient lighting level more than three-tenths (0.3) foot-candle when measured by a foot-candle meter, perpendicular to the digital face at a distance of three hundred feet (300').
D. All such electronic signs shall be equipped with an automatic dimmer control or other mechanism that automatically controls the sign's brightness and display period.
E. Signs shall comply with the building and electrical codes and standards as established or adopted by Farr West City (see section 15.04.010 of this code).
Prior to the approval of any permit to operate an electronic sign, the applicant shall certify that the sign has been tested and complies with the motion, dwell time, brightness, rotation time and all other curfew requirements as outlined below for outdoor advertising structures. (Ord. 16-01)