The following signs will be permitted in Business Districts C-1 through C-4 for automotive dealers: (For purposes of this subchapter AUTOMOTIVE DEALERS includes new car dealerships, used car dealerships and motor home dealerships).
(A) Exempted signs;
(B) Permanent identification signs:
(1) Wall signs.
(a) Location. No wall sign shall project over, into or otherwise encroach upon a public right-of-way. No wall sign shall cover, wholly or partially, any wall opening nor project beyond the ends or top of the wall to which it is affixed;
(b) Area. The maximum permitted area of any individual wall sign is 50 square feet; and
(c) Number. A maximum of three wall signs are permitted per dealership. Each sign used to identify various functional departments of the franchise or dealership including, but not limited to new car/truck sales, used car sales, leasing, service, body shop, paint shop and parts shall constitute a wall sign.
(2) Freestanding signs.
(a) Location. No freestanding sign shall project into, over or otherwise encroach upon a public right-of-way. No freestanding sign shall be erected such that its hemisphere, described by a radius equal to the vertical height of the freestanding sign with the vertical center line of the freestanding sign at the center of the hemisphere, intersects with any utility lines, electrical conductors or service drops. Freestanding signs shall be located not less than ten feet from a lot line;
(b) Area. The maximum permitted area for a primary freestanding sign is 100 square feet. Secondary freestanding signs are permitted a maximum area of 60 square feet;
(c) Number. One primary freestanding sign is permitted per franchise/dealership. Two secondary freestanding signs are permitted per franchise. In no case shall there be more than three freestanding signs per franchise/dealership;
(d) Height. The maximum permitted height, measured from the ground to the top of the primary sign structure, shall be 20 feet. The maximum permitted height, measured from the ground to the top of any secondary sign structure, shall be ten feet;
(e) Materials. Shall include a base constructed of brick, stone or, masonry materials and be matched in type and color to these materials used on the buildings on the premises if the materials are present; and
(f) Landscaping. A five-foot landscaped area consisting of trees, shrubs and ground covers shall be provided around the base of the sign.
(3) Shingle signs.
(a) Location. Shingle signs may be placed perpendicular or parallel to the street. The sign shall be suspended from a roof overhang, covered walkway, covered porch or open lattice walkway. No part of the suspended sign shall extend beyond the edge of the overhang. Signs placed parallel to the street may be attached to the fascia; provided, no part of the signs extend above or below the fascia. A minimum clearance of eight feet shall be maintained between the bottom of the fascia and the nearest grade or sidewalk. Pole-mounted shingle signs must be located on private property;
(b) Area. Shall not exceed eight square feet per sign face. Pole-mounted shingle signs may not exceed two square feet per sign face;
(c) Number. One sign perpendicular to or one sign parallel to each business front and shall be adjacent to the business it identifies; and
(d) Items of information. The sign must display only the name of the individual business or building complex.
(4) Permanent window signs.
(a) Area. May not exceed 25% of the total frontage window area. The area shall be determined by drawing an imaginary square or rectangular envelope so as to completely enclose each entire symbol, word, phrase, title, number or name appearing on the sign and by computing the sum of all the envelopes; and
(b) Items of information. Items of information shall be affixed to the window via paint or any other means acceptable to the village.
(C) Promotional and advertising signs.
(1) Permitted. The following signs are permitted:
(a) Changeable copy window signs;
(b) Flags (excluding U.S. flag which is exempt) and banners;
(c) One temporary portable sign with a maximum area 32 square feet to be placed no more than 30 days per calendar year; and
(d) Temporary signs which require a permit as described in § 162.175(A)(2)(b) above.
(2) Area. The combined area in square feet of all permanent identification signs and all promotional and advertising signs shall not exceed a value determined by the formula: 1.25 x lineal feet of site frontage.
(a) Site frontage site dimension parallel with a principal roadway. For purposes of this subchapter, a dealership located on a corner lot shall use the longer of the two frontages for computation of total area.
(b) Deducting the combined area of all permanent identification signs (wall signs, freestanding signs, shingle signs, permanent window signs) from the value determined by the above formula determines the allowable area for combined promotional and advertising signs.
(3) Location. promotional and advertising signs must comply with the setback provisions of the zoning district. No promotional or advertising signs may be located in such a manner as to present a hazard to vehicle or pedestrian traffic entering or leaving the site.
(Ord. 788, passed 8-17-2005)