(A) Every person owning or operating a taxicab or taxicabs under license from Elmwood Place may adopt any trade name, design, color scheme, or method of painting or lettering these taxicabs that is approved by the Mayor. This trade name, design, color scheme, or method of painting or lettering shall include the following matter:
(1) The name of the owner or the trade name under which he or she or it does business, painted on each side of the taxicab. Whenever the name of the owner, or the trade name under which he or she or it does business, does not include any one of the words “taxicab,” “taxi,” or “cab,” then the word “taxicab” shall be painted on each side of the taxicab immediately beneath the name or trade name.
(2) Whenever any person owning or operating taxicabs does not adopt and use an approved trade name, design, color scheme, or method of painting and lettering as hereinbefore mentioned, then it shall be mandatory for the person to paint the matter on his, her, or its taxicabs.
(3) All mandatory lettering and wording, whether in a particular trade name, design, color scheme, method of painting or lettering, or otherwise, as hereinbefore provided, shall be at least two inches in height and shall be of a color as in the opinion of the Mayor will contrast with the color of the body of the taxicab.
(B) Whenever the word
PAINT or PAINTED is used in this chapter it shall mean the application of coloring matter in oil solution and not in water solution.
(Ord. 15-78, passed 5-2-1978) Penalty, see § 115.99