Any false or misleading statements made in the application or affidavit for the license required by Section 749.03, or in any advertising matter, or orally by any person connected with the licensee, issued or made to further the sale of merchandise, shall render the license issued to the applicant making such false statements null and void, and shall forfeit to the City the license fee already paid, and shall subject such applicant to the full penalty provided in Section 749.99(b).
Upon receiving complaints as to any such false or misleading statements, the Mayor shall forthwith investigate and make demand for access to all books and papers pertaining to the business of the licensee, which may assist the Mayor in determining whether or not a false or misleading statement has been made. Further, the Mayor may put under oath any and all persons who may have any connection with the business of the licensee, and command answers to any questions that may be necessary to be propounded to get at the facts.
(1967 Code 749.10)