The city is known for the natural beauty of its surroundings. The perceived character of the city is an important economic asset to the residents of the area; and, by reason of the foregoing, reasonable and proper regulation of signs and advertising structures is conducive to the fullest enjoyment by the people of the community of such natural and traditional advantages and is necessary to prevent depreciation of property values in residential and commercial areas of the city. Further, unless reasonably and properly regulated, signs and advertising structures are a potential hazard to the community by reason of the structural nature, illumination, and electrification thereof.
(Ord. 314, passed 9-5-2017)