173.04 BASIC DESIGN ELEMENTS FOR SIGNS.
      1.   Wall Signs and Graphics. Wall signs and graphics are subject to the following general regulations.
         A.   A wall sign shall not extend more than 18 inches from the wall to which it is attached.
         B.   A wall sign may not extend beyond the corner of the wall to which it is attached, except where attached to another wall sign, it may extend to provide for the attachment.
         C.   A wall sign may not extend beyond its building's roof line.
         D.   A wall sign in the CBD District attached to a building on its front property line may encroach upon public right-of-way by no more than 18 inches. Such a wall sign shall provide minimum clearance of eight feet, six inches.
         E.   For the purpose of calculating permitted sign areas pursuant to this chapter, signs painted on the walls of buildings shall be considered wall signs.
         F.   Where permitted, canopy signs are counted as wall signs when calculating total permitted sign area.
      2.   Projecting Signs and Graphics. Projecting signs and graphics are subject to the following general regulations.
         A.   The maximum projection of any projecting sign shall be as follows:
            (1)   3 feet over public sidewalks less than 12 feet wide;
            (2)   5 feet over public sidewalks 12 feet wide or more, or over private property.
         B.   Within the CBD District, a projecting sign may come within five feet from the vertical plane of the inside curb line.
         C.   Each projecting sign must maintain at least the following vertical clearances:
            (1)   12 feet over sidewalks; except that a canopy may reduce its vertical clearance to 7 feet, 6 inches;
            (2)   15 feet outside of parking areas or driveways, but within three feet of such areas; or within 50 feet of the right-of-way lines formed by a street intersection;
            (3)   15 feet over parking lots;
            (4)   18 feet over driveways.
         D.   No projecting sign extending three feet or more from a property line may be located within 25 feet of any other projecting sign extending three feet or more from a property line.
         E.   Projecting signs must minimize visible support structure, including guy wires, cables, turnbuckles, angle iron, or other similar external support structure.
      3.   Pole Signs. Pole signs, where permitted, are subject to the following general regulations:
         A.   Each pole sign must maintain at least the following vertical clearances:
            (1)   8 feet, 6 inches over sidewalks;
            (2)   10 feet outside of parking areas or driveways, but within three feet of such areas; or within 50 feet of the right-of-way lines formed by a street intersection.
            (3)   14 feet over parking lots;
            (4)   18 feet over driveways.
      4.   Awning Signs. Awning signs, where permitted are subject to the following regulations:
         A.   The copy area of an awning sign shall not exceed 25% of the total face area of the awning. The combined area of all front-facing awning panels shall not exceed 35% of the total wall area.
         B.   Awnings shall not extend above the eave or parapet of the building facade and shall be a minimum of seven feet six inches above the sidewalk or grade, whichever is higher. Awnings shall not extend over any area utilized by motor vehicles.
         C.   Awnings may project no more than nine feet from the facade of the wall to which they are mounted. Any extension beyond six feet shall have plans stamped by a licensed architect or professional engineer, certifying the ability of the wall and associated structures to carry all imposed loads.
      5.   Electronic Information Signs. Electronic information signs, where permitted, are subject to the following regulations:
         A.   Electronic information signs shall be set back a minimum of 25 feet from any right-of-way line and shall not be located within an arc with a 75-foot radius formed by the intersecting right-of-way lines of a corner lot or lots.
         B.   No electronic information sign shall be located within 500 feet of another electronic information sign, measured from the points of the two signs nearest each other.
         C.   No electronic information sign shall be programmed in a way that suggests or resembles a traffic control device, such as a traffic signal.