The Sign Regulations provide standards for communicating information in the environment of the City of Denison and its jurisdiction. The regulations recognize the need to protect public health, safety, and welfare; to maintain the city's attractive appearance; to provide for adequate business identification, advertising, and communication of information; and to encourage the fair enforcement of sign regulations. The approach taken by the Denison sign regulations is to establish an overall maximum square footage for all signage on a premise. These maximum signage square footages are established in Table 173.1 for all zoning districts. The types of signs permitted in each zoning district are identified in Table 173.2. The number of separate signs, their individual maximum sizes, and setback requirements are established for each zoning district in Table 173.3. Finally, regulations governing auxiliary sign design elements, such as lighting, are established in Table 173.4.