It is the purpose of these sign regulations to promote the public health, safety, and general welfare by permitting the use of signs as a means of communication in the City of Deer Park with the following goals:
(a) To maintain and enhance the City's natural and manmade environment.
(b) To implement community design standards to encourage an attractive and healthy economic environment.
(c) To reduce possible safety hazards to vehicle and pedestrian traffic through good signage.
(d) To minimize the possible adverse effects of signs on nearby public and private property.
(e) To enable the fair and consistent enforcement of these sign regulations. The purpose, as stated above, is based on the following findings or conditions concerning signs:
(1) That excessive signs create dangerous traffic conditions, intrude on motorist and pedestrian enjoyment of the natural and manmade beauty of the City, and as such are detrimental to the public health, safety, and general welfare of the City; and;
(2) That business enterprises and other institutions located along public and private streets have a need to identify themselves and their activities to motorists and pedestrians by means of signs.