The authorizations, prohibitions and restrictions of this Section shall apply to all publicly and privately owned or controlled signs in the public right-of-way, except as provided in Subsection 17.330.025.K. (Temporary Signs).
   A.   Privately owned or controlled temporary or permanent signs shall be prohibited on or over the public right-of-way, except as otherwise authorized pursuant to this Title or other duly enacted legislation of the City. This Section also shall not apply to signs in any portion of the public right-of-way that is temporarily or permanently in use for private commercial or non-commercial purposes, other than transportation purposes, pursuant to a lease, license, permit or other entitlement issued by the City.
   B.   Temporary or permanent signs placed by the City, Redevelopment Agency or other authorized government agency (as specified in Subsection 17.330.040.B.8. below), or their respective agents, for public purposes shall be allowed in the public right-of-way. This Section shall not be interpreted to impose an obligation on the City or Redevelopment Agency to place any signs in the public right-of-way, except as required by law. Allowable signs may include signs relating to any of the following.
      1.   Regulation of traffic and traffic safety, including pedestrian and bicycle traffic, and parking.
      2.   Identification or directions to streets; public buildings and facilities; public or private medical, lodging, transportation, educational, sanitation, or other facilities or services; public or private places or events of public interest; scenic or historical resources, or other destinations or points of interest.
      3.   Access to public services or facilities.
      4.   Safety and emergencies, including identification and warning signs concerning potential hazards or hazardous conditions, utility installations, flood hazards or flood control facilities, emergency conditions or services and crime and accident scene control.
      5.   Flags or emblems of the United States, California or of another government, governmental agency or public institution.
      6.   Statements concerning any policy of the City and/or Redevelopment Agency.
      7.   Promotion of civic events and activities.
         a.   Signs allowed by this Subsection shall be limited to signs, banners, pennants or other displays placed by the City and/or Redevelopment Agency relating to any civic event or activity organized or sponsored by the City or Redevelopment Agency.
         b.   For the purposes of this Section, the following definitions shall apply:
            i.   Civic Event or Activity. Any event or activity organized or sponsored by the City or Redevelopment Agency, including but not limited to: (a) any public program or educational activity; and (b) the commemoration or celebration of any historical date, event or person, holiday or persons or events of local, state or national significance.
            ii.   Sponsored. Means that the City and/or Redevelopment Agency is: (a) participating in an official capacity in the planning, preparation or promotion of the event or activity; and (b) contributing 25% of the total estimated costs of the civic event or activity, or at least $1,000, whichever is less. This contribution may take the form of funds, labor, staff time, materials, a waiver of fees, or any combination of the foregoing.
      8.   Any other signs posted by a public agency exercising its legal authority or performing governmental functions within the City's public right-of-way.
(Ord. No. 2005-007 § 1 (part))