Signs obstruct views, distract motorists, displace alternative uses for land, and pose other problems that legitimately call for regulation. In addition to causing distractions and obstructions that may contribute to traffic and pedestrian accidents, signs are as much subject to control as noise, odors, debris and like characteristics of a use that, if not controlled and regulated, may become a nuisance to adjacent properties or the community in general.
(a) The purpose of this chapter is to regulate the number, size, illumination, movement, materials, location, height, and condition of all signs for exterior observation for the following reasons:
(1) To preserve the noncommercial character of residential neighborhoods, and to provide reasonable, yet appropriate, conditions for identifying businesses and services rendered in commercial and industrial districts;
(2) To reduce traffic and pedestrian hazards by restricting signs, including signs with lights and/or motion, which are likely to exceed the viewers' capacity to receive information or which increase the probability of accidents created by distracting attention or obstructing vision;
(3) To promote expeditious and safe navigation and wayfinding for pedestrian and vehicular traffic through legible and appropriate signs;
(4) To preserve order, attractiveness, and cleanliness, maintain open spaces, avoid the appearance of clutter, and prevent nuisances and invitations to vandalism;
(5) To require that signs be constructed and maintained in a structurally sound and attractive condition;
(6) To maintain property values and ensure compatibility with surrounding landscape and architecture including, but not limited to, areas of historical significance;
(7) To encourage aesthetic quality in the design, location, and size of all signs;
(8) To protect the public peace, general health, safety and welfare, convenience, and comfort, and to protect and encourage a more attractive business environment and the overall physical appearance of the community.
(b) This chapter must be interpreted in a manner consistent with the First Amendment guarantee of free speech. If any provision of this chapter is found by a court of competent jurisdiction to be invalid, such finding shall not affect the validity of other provisions of this chapter which shall be given effect without the invalid provision.
(Ord. 16-O-2895, passed 1-3-2017)