Any motion picture theater subject to the tax imposed by the City Tax Code, may include in the admission price the tax levied on the charge or price for admission to or access to the performance of any motion picture; provided, that no motion picture theater shall advertise or hold out to the public in any manner directly or indirectly, that the tax is not included as part of the price or charge paid for admission to or access to any performance of a motion picture. No motion picture theater shall gain any benefit from the collection or payment of the tax except the permitted vendor's fee. (1968 Code §3-311; Ord. 79-223; Ord. 01-42)