§ 111.01  DEFINITIONS.
      For the purpose of this subchapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   AUCTION SALE.  The offering for sale or selling of personal property to the highest bidder or offering for sale or selling of personal property at a high price and then offering the personal property at successive lower prices until a buyer is secured.
   NEW MERCHANDISE.  Any merchandise not previously sold at retail.
(SDCL § 37-14-2)