The following conditions supplement the standards set forth in Table 151.179.
(A) Attached ballfield fence signs. The following additional provisions shall apply to all signs attached to ballfield fences:
(1) Signs shall face into the ballfield; and
(2) All backs of ballfield fence signs in a given ballfield shall be the same color.
(B) Attached awning signs. The following additional provisions shall apply to all attached awning signs:
(1) Awnings with backlighting are prohibited;
(2) Awning signs shall be placed on the valance area only; and
(3) The minimum space between the edge of the letter and the top and bottom of the valance shall be 1.5 inches.
(C) Marquee signs (if not otherwise regulated). The following additional provisions shall apply to all attached marquee signs other than theater marquee signs:
(1) No illumination shall be allowed for attached marquee signs;
(2) Maximum letter height shall be 30 inches;
(3) Maximum width shall be 25% of marquee face;
(4) Marquee signs shall be placed on the fascia area only; and
(5) The minimum space between the edge of the letter and the top and bottom of the fascia shall be 1.5 inches.
(D) Hanging signs. Hanging signs may hang either parallel or perpendicular to a building and shall adhere to the following provisions:
(1) Parallel hanging signs shall be no more than ten square feet in area.
(2) Perpendicular hanging signs shall be:
(a) No more than four square feet per side; and
(b) No less than seven feet above the sidewalk.
(E) Window signs. All window signage, whether temporary or permanent, shall comply with the following requirements:
(1) Temporary signs shall be located fully within the interior of the building;
(2) Temporary or permanent signs may be attached directly to or mounted within three feet of the inside of commercial-type businesses;
(3) Except as provided in this section, window signage may be constructed of vinyl, paper, cloth, or other like material;
(4) Signs, whether temporary or permanent, shall not exceed 15% of the aggregate window and door area. A group of windows on a particular building elevation separated by a distinct architectural feature, other than the window frame, shall be considered a separate contiguous window area and the sign area within each contiguous window area shall not exceed 15%. Each building elevation shall be considered separately; and
(5) LED, or similar technology, electronic message center window signs are prohibited.
(F) Multiple franchise businesses. The following additional provisions shall apply to all multiple franchise business signs, if not otherwise regulated:
(1) Businesses shall provide documentation demonstrating that they offer multiple franchises (e.g., “makes” of automobiles) and that there are signage requirements associated with specific franchise agreements;
(2) The Development Director may approve signs for other types of businesses that contain multiple franchises under these provisions if the franchisee(s) demonstrate that:
(a) Its franchise agreement contains specific signage requirements; and
(b) Such requirements cannot otherwise be met unless these provisions are utilized.
(3) One wall sign shall be allowed for the business name with a total of one square foot per linear foot of building (sales/showroom/office building only) per street frontage façade;
(4) One wall sign shall be allowed for each franchise with a maximum aggregate sign area not to exceed 200 square feet per building (sales/showroom/office building only) street frontage façade and/or at a main pedestrian entrance to the building;
(5) The aggregate sign area calculated for each building street frontage may be shared among the dealership, or other multiple franchise business, and each of its franchises on the building elevation facing the same street frontage;
(6) One freestanding/ground sign shall be shared by the dealership, or other multiple franchise business, regardless of the number of public streets the property fronts, with a total sign area of one square foot per ten linear feet of street frontage along the property line including multiple street frontages. Maximum allowable sign area for this freestanding/ground sign shall not exceed 75 square feet;
(7) A freestanding ground sign outside of traditional areas shall have a two foot masonry base;
(8) The face of the freestanding/ground sign shall be rectangular in shape; and
(9) The base of the freestanding/ground sign shall be fully landscaped with planters and/or shrubbery in all directions not less than the dimensional width of the sign.
(G) Wall signs and attached signs, if not otherwise regulated. The following additional provisions shall apply to all attached signs, if not otherwise regulated:
(1) Signs shall not be located closer than two feet from any other business located on the ground floor of the same building; and
(2) Signs shall not be located closer than four feet in any direction from any other business sign.
(3) Solid metal panels (e.g. flat panels, metal cabinets, routed letters, push-through letters) in existing, multi-tenant shopping centers built before 2010 shall meet the Compatibility Standards found in § 151.178(C).
(H) Freestanding residential development signs. The following additional provisions shall apply to all freestanding residential development signage:
(1) Freestanding residential development signs shall be located within a common open space lot or a private lot with an easement dedicated to a property owners’ association.
(2) One residential development sign shall be allowed if located within a central median at an entrance if within a common open space and not within the public right-of-way.
(3) Only one residential development sign shall be allowed on each side of an entrance.
(4) Residential development signs shall be constructed only of masonry or natural materials, except for attached letters or logo, and may include signs constructed within entrance walls.
(5) With the exception of the Historic District where signs with pole bases are in keeping with historic signs, an encompassing finished masonry frame shall be required:
(a) The base shall not exceed 25% of the sign face area; and
(b) In no case shall this percentage change the permitted sign face area.
(I) Menu boards.
(1) For menu boards used in conjunction with a restaurant providing drive-through or curb-side services the structure shall be included on a site plan.
(2) Internally illuminated, plastic faced cabinet sign menu boards are allowed provided they are screened from the public right-of-way or are not visible from the public right-of-way.
(J) Project signs. The following additional provisions shall apply to all multi-tenant project signs, if not otherwise regulated:
(1) When five or more businesses, tenants or occupants are contained with or without individual street frontage with a common parking lot or private drive and a total of at least 10,000 square feet in the project, a project sign shall be installed rather than a ground sign. One parcel with less than five tenants that does not qualify for a project sign shall share a single ground sign per § 151.180(L);
(2) For developments that qualify for more than one project sign, there shall be a minimum of 1,000 feet between project signs;
(3) The height of the project sign shall be determined as follows:
Table 151.180(J)(3) Maximum Dimensions of Project Signs | ||
Building Square Footage | Maximum Project Sign Height (in feet) | Maximum Project Sign Width (in feet) |
15,000 or less | 10 | 10 |
15,001 or greater | 15 | 10 |
(4) Project signs shall be located a minimum of 20 feet from the right-of-way;
(5) The base of the sign shall be fully landscaped with planters and/or shrubbery in all directions not less than the dimensional width of the sign;
(6) The face of the project sign shall be rectangular in shape;
(7) Project signs shall be designed to match the architecture of the building or development;
(8) The base of all project signs shall be two feet in height and of masonry or stone construction;
(9) The project sign shall be on the same parcel as the multiple tenant project;
(10) The internal illumination of a project sign shall be limited to the following:
(a) Existing, legally non-conforming signs;
(b) Individual channel letters and logos per § 151.178(3)(a);
(c) Individual reverse-channel aluminum letters per § 151.178(3)(b);
(d) Routed face letters per § 151.178(3)(c); and
(e) Routed with push-through letters per § 151.178(3)(d).
(11) Tenant panels shall be limited to one method of lighting on a multiple tenant project sign.
(K) Sandwich board-type signs. The following additional provision shall apply to all sandwich board-type signs:
(1) Sandwich board-type signs shall be constructed of metal or wood;
(2) Wood signs shall be constructed of medium density overlay (MDO) or a similar quality material, not grained plywood;
(3) Edges shall be covered with molding; and
(4) Erasable slate chalk boards are allowed.
(L) Freestanding/ground signs, if not otherwise regulated. The following additional provisions shall apply to all freestanding/ground signs, if not otherwise regulated, including a multiple tenant project sign for one parcel with less than five tenants that does not qualify for a project sign.
(1) Freestanding/ground signs shall have a minimum of 100 feet between signs on adjacent lots;
(2) Freestanding/ground signs shall be constructed only of masonry or natural materials, except for attached letters or logo, and may include signs constructed within entrance walls;
(3) The maximum overall area of a freestanding/ground sign, including the finished masonry frame, shall be 100 square feet;
(4) Freestanding/ground signs, other than ornamental ground signs, shall have a two foot masonry base; and
(5) The base of any freestanding/ground sign shall be fully landscaped with planters and/or shrubbery in all directions to soften the appearance of the sign and to provide a transition to the ground.
(M) Development-in-progress signs. The following additional provisions shall apply to all temporary development-in-progress signs:
(1) Signs in nonresidential projects shall be permitted only for sites with either a Town-approved site plan or only during the period for which there is an active building permit, or development agreement; and
(2) Signs in residential projects shall only be permitted with a Town approved site plan (for multifamily) or recorded subdivision with incomplete infrastructure and/or unbuilt lots remaining.
(3) A setback of less than 10 feet may be approved by the Development Director under circumstances where there are physical site constraints that would prevent compliance with this section.
Figure 3: Example of a development-in-progress sign
(N) Temporary, with the exception of political, in all residential zoning districts if not otherwise regulated.
(1) Real estate signs shall be removed within seven days of the closing of the sale, rental or leasing of the premises, or as determined by the Development Director in the case of multiple lease or rental spaces in a single project;
(2) The display of any single temporary sign, other than a real estate sign or a political sign, shall be limited to 60 days per calendar year.
(O) Temporary, with the exception of political, in all non-residential zoning districts if not otherwise regulated. The following additional provisions shall apply to all temporary signs outside of a building in non-residential zoning districts, if not otherwise regulated:
(1) A premises shall display temporary signage outside of a building, other than a real estate sign or a political sign, no more than 60 days per calendar year and no more than one sign at a time (Examples: one sign = 60 days; two signs = 30 days each; three signs = 20 days each, and the like) and shall require a permit; and
(2) For multiple tenant developments, temporary signs for tenants shall be mounted on the tenant's leased space either in the window as a temporary window sign or on the tenant's building frontage.
(3) For multiple tenant developments, temporary signs for the development and requested by the property owner may be placed within the common area.
(P) Temporary construction zone signs. The following regulations shall apply to sites that are, in the opinion of the Development Department, significantly disturbed for long durations (over 60 days) by state or local road widening projects or utility line or sidewalk repairs/installations/relocations. Tenants located on properties that meet these criteria will be allowed to use one of the two methods of temporary construction signage noted below.
(1) Window signs. Temporary window signs shall not exceed 50% of the aggregate window and door area allowable until the roadway section is completed, at which time the Town will provide a 30-day notice that these temporary signs shall be removed. A group of windows on a particular building elevation separated by a distinct architectural feature, other than the window frame, shall be considered a separate contiguous window area and the sign area within each contiguous area shall not exceed 50% of the contiguous area. Each building elevation shall be considered separately.
(2) Other (freestanding/ground signs, attached to building).The continuous display of any single temporary sign, other than a real estate sign or a political sign, shall be permitted until the roadway section is completed at which time the Town will provide a 30-day notice that these temporary signs shall be removed. Except for limitations on the duration, requirements for temporary signs for nonresidential developments per § 151.179(A) and divisions (N) and (O) of this section shall be applicable. Where a multifamily property with four or more dwelling units is affected by roadway construction, the continuous display of any single temporary sign, other than a real estate sign or a political sign, shall be as allowed for nonresidential developments and are allowable until that roadway section is completed, at which time the Town will provide a 30-day notice that these temporary signs shall be removed.
(Q) Political signs. The following shall apply to political signs.
(1) Ground-mounted political signs shall:
(a) Have a maximum sign area of six square feet per side with a total of 12 square feet;
(b) Have a maximum height of five feet; and
(c) Shall be limited to only one sign per candidate/campaign, for each street frontage of a premises or for each street frontage of an undeveloped lot, parcel, or tract of land.
(2) Political signs mounted on a parked vehicle or a trailer shall:
(a) Have a maximum sign area of 32 square feet per side with a total of 64 square feet;
(b) Have a maximum height of four feet, exclusive of the vehicle or trailer; and
(c) Be exempt from any maximum time durations/limitations if parked in a residential driveway.
(R) Special event signs. The following additional provisions shall apply to all temporary special event signs:
(1) Temporary signs, on or off-premises, associated with a special event are prohibited unless the event is formally registered with the Town in one of the following ways:
(a) An approved Class 1 Special Event Permit;
(b) A Board of Mayor and Alderman-approved Conditional Use Permit for a Class 2 Special Event Permit; or
(c) An Outdoor Event Questionnaire is on file with the Department of Development.
(2) Special event signs shall be erected no more than 24 hours prior to the registered special event without a permit.
(4) Off-premises special event signs shall comply with the following requirements:
(a) The maximum number of off-premises special event signs per lot shall be one;
(b) The maximum sign area of off-premises special event signs shall be six square feet; and
(c) The maximum height of off-premises special events signs shall be five feet.
(4) On-premises special event signs visible off the lot shall comply with the following requirements:
(a) The maximum number of on-premises special event signs per lot shall be one per street frontage;
(b) The maximum sign area of an on-premises special event sign shall be 32 square feet;
(c) The maximum height of an on-premises special events sign shall be six feet; and
(d) Special event signs not visible off the lot are exempt from these requirements.
(S) Attached service station canopy signs. The following additional provisions shall apply to all attached service station canopy signs:
(1) No illumination shall be allowed for attached service station canopy signs;
(2) Maximum letter height shall be 30 inches;
(3) Maximum width shall be 25% of canopy face;
(4) Service station canopy signs shall be placed on the fascia area only; and
(5) The minimum space between the edge of the letter and the top and bottom of the fascia shall be 1.5 inches.
(T) Projecting signs. The following additional provisions shall apply to projecting signs:
(1) Projecting signs shall be at least ten feet above the sidewalk; and
(2) Projecting signs shall not be placed above the cornice line of the first floor level unless they have a clearance of less than ten feet.
(U) Flags. Flag sizes shall be in proportion to the pole height and shall comply with the following.
(1) All flag poles and poles shall comply with the National Association of Architectural Metal Manufacturers' Guide Specifications for Design of Metal Flagpoles Manual.
(2) Pole and flag size shall comply with the following:
Ground-Set Poles
| |
Exposed Pole Height (feet)
| Flag Size (feet)
|
15 - 20 | 3 x 5 |
20 - 30 | 4 x 6 |
30 - 35 | 5 x 8 |
35 - 40 | 6 x 10 |
Roof and Wall Mounted Poles
| |
Exposed Pole Height (feet)
| Flag Size (feet)
|
Up to 14 | 3 x 5 |
15 - 20 | 4 x 6 |
(V) Ornamental ground signs. The following additional provisions shall apply to ornamental ground signs.
(1) All ornamental ground signs shall have a minimum distance of 18 inches between the bottom of the sign and the surrounding grade.
(2) The design and materials of an ornamental ground sign shall coordinate with the building with which it is associated.
(3) The sign base of an ornamental ground sign may be landscaped when appropriate according to the Town's Design Guidelines.
(4) Only ground mounted external illumination shall be allowed for ornamental ground signs.
(W) Theater marquee signs. The following additional provisions shall apply to theater marquee signs.
(1) No changeable copy allowed;
(2) Maximum sign width shall be 50% of marquee face;
(3) Multiple methods of internal illumination are allowed;
(4) Maximum of 300 square feet;
(5) Logos not to exceed 25% of the allowable sign area; and
(6) Allowed to extend above the roofline.
(Ord. 2010-01, passed 8-23-10; Am. Ord. 2011-10, passed 10-10-11; Am. Ord. 2012-02, passed 4-9-12; Am. Ord. 2012-15, passed 9-24-12; Am. Ord. 2013-01, passed 1-13-14; Am. Ord. 2018-06, passed 8-28-18; Am. Ord. 2021-01, passed 5-24-21)