§ 10.99  GENERAL PENALTY.
   (A)   Any person, firm or corporation who violates any provision of this code for which another penalty is not specifically provided shall, upon conviction, be subject to the following:
      (1)   A fine not exceeding $2,500 for the first violation; and
      (2)   A fine not exceeding $7,500 for second and subsequent violations, except for violations of ordinances regulating traffic and parking.
   (B)   A separate violation shall be deemed committed upon each day during which a violation occurs or continues.
(1989 Code, § 10.99)