The purpose of this section is:
1. To maintain public safety and traffic safety by ensuring that signs are properly designed, constructed, installed, and maintained;
2. To minimize the distractions and obstruction of view that contribute to traffic hazards and endanger public safety;
3. To protect existing development and promote high standards of quality in new development by encouraging appropriately designed, placed, and sized signage;
4. To provide an effective guide for communicating identification through signage while preventing signs from dominating the visual appearance of the areas in which they are located. (Ord. of 12-7-04, No. 37-02)