No person shall construct, erect or maintain a billboard or signboard without first obtaining a permit therefor from Council. Application for a permit shall be made, in writing, and shall be accompanied by such plans and specifications of the proposed billboard or signboard as are necessary to fully acquaint and advise Council with the construction of such proposed billboard or signboard. If such plans and specifications are in accordance with this chapter, Council shall thereupon issue the permit. The fee for such permit shall be twenty-five dollars ($25.00).