When it appears to the city treasurer that all the statements in the application are true, and that the proposed sale is of the character represented therein, that the application is in full compliance with the terms and conditions of this chapter, and that the required license fee has been paid and the required bond filed, the city treasurer shall issue a license to the applicant authorizing the applicant to advertise and conduct the sale as described in the application, subject to the following conditions:
(A) The sale shall be held at the place named in the application, and by the particular licensee for a period of not more than 30 consecutive calendar days (Sundays and legal holidays excluded), next following the date specified in the license.
(B) Only the goods, wares, and merchandise included in the inventory attached to the application shall be sold at the sale.
(C) Upon the commencement of the sale and for its duration, the license issued hereunder shall be prominently displayed in the place of sale by the licensee.
(D) The licensee shall keep suitable books during the sale, at the location at which the sale is conducted, in which shall be made daily entries showing:
(1) Dollar amount of retail sales;
(2) Dollar amount of markdowns. (Without limiting the meaning of the term
MARKDOWN, the difference between retail and wholesale price of goods wholesaled by licensee shall be considered a markdown);
(3) Dollar amount, both retail and cost prices, of goods on back order received;
(4) Dollar amount of wholesale sales.
(E) Copies of such daily entries shall be sent to the city treasurer weekly, and all books of the licensee shall be open for inspection by the city treasurer or his duly authorized representatives during business hours.
(F) The filing of an application for a license, the contents of the application, and the issuance of a license shall be confidential information and no disclosure thereof shall be made except such as may be necessary in the administration of the provisions of this chapter; however, any disclosure may be made with the consent of the applicant and the filing of an application, and the issuance of a license shall not be considered confidential after public notice has been given of the proposed sale. Disclosures made contrary to the provisions of this section shall be subject to the penalty provided.
('73 Code, § 110.25) Penalty, see § 110.99(F)