In addition to ensuring compliance with the size requirements of these regulations, the Community Development Administrator, and Planning Commission in its consideration of Sign Concept Plans, shall consider the proposed general design arrangement and placement of the sign according to the following criteria:
(a) The lettering shall be large enough to be easily read but not overly large or out of scale with the building or site.
(b) The sign should be consolidated into a minimum number of elements.
(c) The ratio between the message and the background shall permit easy recognition of the message.
(d) The size, style, and location of the sign shall be appropriate to the activity of the site.
(e) The sign shall be designed and placed to enhance the architecture of the building.
(f) Signs shall be designed with a limited number and harmonious use of colors.
(g) Signs, if seen in series, shall have a continuity of design with the style of sign generally consistent throughout the building or block.
(h) Instructional signs shall contain the minimum information and the minimum area necessary to convey the message and instruct the viewer in the safe and efficient use of the facility.
(i) Signs shall be located to maintain safe and orderly pedestrian and vehicular circulation. (Ord. 3273. Passed 5-9-24.)