The purpose of this Chapter is to promote the public health, safety, and welfare through the provision of standards for existing and proposed signs of all types. More specifically, this Chapter is intended to:
(a) Enhance and protect the physical appearance of the community.
(b) Promote and maintain visually attractive residential, commercial, and industrial districts by reducing visual clutter and preventing blight characterized by oversized, overcrowded, abandoned, obsolete, and/or dilapidated signs.
(c) Ensure that signs are located and designed to reduce distraction and confusion as factors that may contribute to traffic congestion and accidents and thereby maintain a safe and orderly pedestrian and vehicular environment.
(d) Prevent obstructions of sight distance at the intersection of streets, alleys, or driveways.
(e) Prevent poorly constructed or painted signs and signs which are located or posted in an unsafe manner and minimize the risk of damage and injuries from signs that are structurally unsafe
(f) Provide review procedures that enable the City to thoroughly evaluate the appropriateness of a sign to a specific site or building, and its surroundings.
(g) Prohibit all signs not expressly permitted by this Chapter.
(h) Provide residents and businesses with an effective means of communication
(i) Achieve an appropriate balance between signs as a means of communication and reducing the distractions caused by such signs
(j) Promote economic development.
(Ord. 3273. Passed 5-9-24.)