All materials, supplies, merchandise or other similar matter not on display for direct sale, rental or lease to the ultimate customer or user shall be stored within the confines of a one hundred percent opaque wall or fence not less than six feet tall. Merchandise which is offered for sale as described may be displayed beyond the confines of a building in any general commercial district, but the area occupied by the outdoor display shall not constitute a greater number of square feet than ten percent of the ground floor area of the building housing the principal use, unless such merchandise is a type customarily displayed outdoors such as automobiles and garden supplies. No storage of any type shall be permitted within the one-half of the required front or side street setback nearest the street nor within any required interior side or rear setback.
(Ord. 1178 § 6.12.3, 1987)