(a) Identification scheme. Each operator shall adopt a color scheme or other identifying markings for identifying its taxicabs distinct from that of any other operator or firm and shall file such identification scheme with the chief. All additional, new or replacement vehicles put in operation by such operator shall comply with the identification scheme selected. No identification scheme shall be used unless filed with and approved by the chief, and no identification scheme shall be accepted by the chief if it in any way would be confused with the identification scheme of another operator, association or firm.
(b) Display of name/number/rate. The operator or operator's trade name, taxicab number and telephone number shall be painted with permanent paint or appear on a permanent decal on both sides and rear of each taxicab, with letters and numbers four inches high or greater. The taxicab number on the rear shall be at a location designated by the chief. There shall be painted on each side of the taxicab in letters and numbers at least three inches high the basic mileage rates. The color to be used for lettering and numbers shall be of sharp contrast to color or surface paint to which applied, so as to be easily visible at a reasonable distance, especially at nighttime with street lights. No lettering or numbers shall be acceptable which have been painted upon a sheet of metal or other material which, in turn, can be removed or detached to conceal the identification of the operator or taxicab number.
(Code 1982, § 18-12; Ord. No. 98-022, 12-10-1998)