No retail licensee or employee or agent of such licensee shall:
(A) Serve two or more drinks of alcoholic liquor at one time to one person for consumption by that one person, except conducting product sampling pursuant to divisions (A)(1) and (A)(2) below or selling or delivering wine by the bottle or carafe.
(1) Retailer, distributor, importing distributor, manufacturer and non-resident dealer licensees may conduct product sampling for consumption at a licensed retail location. Up to three samples, consisting of no more than one-fourth ounce of distilled spirits, one ounce of wine or two ounces of beer may be served to a consumer in one day.
(2) Notwithstanding the provisions of division (A)(1) above, an on-premises retail licensee may offer for sale and serve more than one drink per person for sampling purposes without violating para. (1) of subs. (b) of § 6-28 or para. (6) of subs. (c) of § 6-28 of this Act, being the Liquor Control Act, 235 ILCS 5/6-28 et seq.; provided, the total quantity of the sampling package, regardless of the number of containers in which the alcoholic liquor is being served, does not exceed one ounce of distilled spirits, four ounces of wine or 16 ounces of beer. In any event, all provisions of this section shall apply to an on-premises retail licensee that conducts product sampling.
(B) Sell, offer to sell or serve to any person an unlimited number of drinks of alcoholic liquor during any set period of time for a fixed price, except at private functions not open to the general public;
(C) Sell, offer to sell or serve any drink of alcoholic liquor to any person on any one date at a reduced price other than that charged other purchasers of drinks on that day where such reduced price is a promotion to encourage consumption of alcoholic liquor, except as authorized herein;
(D) Increase the volume of alcoholic liquor contained in a drink, or the size of a drink of alcoholic liquor, without increasing proportionately the price regularly charged for the drink on that day;
(E) Encourage or permit, on the licensed premises, any game or contest which involves drinking alcoholic liquor or the awarding of drinks of alcoholic liquor as prizes for such game or contest on the licensed premises; or
(F) Advertise or promote in any way, whether on or off the licensed premises, any of the practices prohibited under divisions (A) through (E) above.
(Prior Code, § 21-3-2) Penalty, see § 10.99