(A) Upon receipt of an application for a license under this ordinance, together with the appropriate fee, the City Clerk shall make such investigation as he or she deems necessary for the protection of the public good.
(B) If, as a result of the investigation, the applicant’s character and business reputation are found to be unsatisfactory, the application shall be denied. If, as a result of the investigation, the character and business reputation appear to be satisfactory, the City Clerk shall issue a license.