The design guidelines in the following sections are intended to encourage creativity, imagination and skill in site and building design. Site plans shall be prepared in accordance with, and review and action on site plans by the Planning Commission and City Council shall be based on, the design guidelines listed in Sections 1278.06 through 1278.11 below. The design guidelines of this chapter are intended to supplement the specific requirements and design guidelines of the applicable zoning district, as well as Chapter 1276 Parking and Site Design, Chapter 1282 Landscaping and Screening and the Subdivision Regulations of the City of Brunswick.