(a) Findings and purpose. Studies show a positive correlation between video signs and driver distraction. Distracted driving can result in increased traffic crashes or other hazardous events. The following standards are intended to minimize potential driver distraction, hazards to public safety, and related nuisance characteristics associated with video signs.
(b) Orientation. In all sign districts, the video sign must be placed, illuminated, and oriented in a manner that meets traffic safety standards and so that no portion of the sign face is visible from:
(1) An existing or permitted principal structure on any residential lot; or
(2) Any traveled highway, street, trail, or bikeway.
(c) Size. Video signs must not exceed 50 square feet.
(d) Operational requirements. Video signs are subject to the following operational requirements:
(1) Brightness. Video signs must not exceed maximum illumination levels specified in § 21.301.07(c)(5), measured from the sign's face at maximum brightness.
(2) Dimmer control. Video signs must have an automatic dimmer control to produce a distinct illumination change from a higher illumination level to a lower level for the time period between one-half hour before sunset and one-half hour after sunrise.
(3) Audio or pyrotechnics. Audio or any form of pyrotechnics are prohibited as part of a video sign.
(Ord. 2024-4, passed 2-26-2024)