The transportation official shall have the power and authority to promulgate rules and regulations for the implementation and enforcement of provisions of this article, and when duly promulgated, such rules and regulations shall be in full force and effect. The permittee and any person employed by, or engaged in automobile parking and shuttle service operations and who drives a vehicle of a customer, or who handles keys of a vehicle of a customer who is required to obtain an identification card pursuant to section 4-2-1510 of this chapter, shall comply with such rules and regulations and any violation shall constitute a violation of this code subject to an administrative citation as provided by title 1, chapter 3, article 3 of this code or such other penalties as determined by the city prosecutor. (Ord. 10-O-2588, eff. 10-22-2010)